How the pandemic changed the jobs market - Part 1

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How the pandemic changed the jobs market - Part 1

Each sector has been affected, but what positives will come as we ease back to work?

Published: 27/08/2020

Life has turned upside down in a way none of us expected or predicted and now many of us are left wondering, what will the future look like? With so much negative press covering job losses and struggling businesses it’s hard to look past the doom and gloom. However, despite the negative focus and awful statistics being highlighted on a regular basis, there are opportunities arising and the jobs we have become accustomed to are evolving.

Working remotely, the digital economy, gig workers’ rights and virtual offices are inevitably going to feature more in everyone’s life, so the team at Future Personnel wanted to investigate which sectors have grown and ultimately changed. Split into 2 parts, this first blog explores the evolution in Finance, Marketing, HR and Customer service. 


After a catastrophic blow to many businesses that directors would never have been able to predict, SME’s are now focusing on better cashflow and therefore finance roles will eventually grow in demand as the workforce returns. Throughout the pandemic the Finance industry was one of the consistent top performers on Reed in terms of number of available vacancies. [1] The need for a solid Finance employee will never change and if the pandemic has taught us anything, it’s just how crucial finding the right individual to support your business really is. 


Being confined to our homes, digital-led experiences rocketed and will continue to grow in popularity once the effects of the pandemic has eased. “Marketing is of course important for driving sales, getting customers back, and generating enquiries. But managing marketing isn't just about visual elements such as advertising and promotions, it encompasses everything from data to trend analysis.” – DR Gavin Davies, CIM Wales Chair. [2]


The role of the HR manager has grown and expanded to focus on so much more. From employee mental health, risk assessments, scenario planning, flexible working polices and general office maintenance to uphold the new required hygiene standards; it takes an organised individual to keep up. With so many new rules to grasp, a new generation of HR individuals will arise out of the crisis.

Customer Service

The needs, wants and expectations of the customer are changing and organisations need to change fast enough to remain relevant in a rapidly changing world. With the growth of online business, comes the growth of more queries and need of assistance. Customer Service employees now have to focus on supporting customers in a more detailed manner than before, with a focus now on retaining customers rather than KPI’s on customer volume. This will require a more emotionally intelligent individual and more responsibility will be shifted onto the workforce to effectively manage volume, rather than escalating enquiries.  

The call centre environment will need to adapt to new social distancing rules now in place within office environments, meaning many customer service executives may continue to work from home. Working in a solitary manner will require strong, robust problem solvers.

Having already noticed some of these changes come into effect within finance, marketing, HR and customer service, the Future Personnel team are focused on connecting with as many talented individuals in these growing and sustainable markets to support the regrowth of the economy. With the unemployment rate rising, moving forward we will be educating job seekers on where current opportunities lie, in the hopes that many will undertake training to fulfil the markets needs for these skilled workers in the Future.



[1] Monthly data report provided by







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